Health And Wellness

The increase in longevity and the growing quest for quality of life means that the market for Health and Wellness products and services is currently one of the most promising. It is estimated that the number of people 60 years old or older will reach 2 billion, by 2050, representing a fifth of the world population. In Europe the percentage of the population over 65 is expected to grow from 23% to 28% by 2050. Health businesses are constantly changing to keep up with technological advances and are expanding into new areas that reflect the evolution of lifestyles in today's societies. Old age, one of the main target groups in this market for life expectancy and need for more health care, has new preferences today. People needs more and more health care not from a curative point of view but above all aimed at ensuring a better standard of living. There is a desire to share space and experiences with other age groups and a more active way of life that leads people to travel more, or even to share their stay through different locations throughout the year. This requires a new response from services and products designed for this new elderly. Entities dedicated to housing, health care companies and insurers find many opportunities here for conceiving new offers. On the other hand, the constant adjustments to the concept of 'quality of life' generate new behaviours, and therefore, new needs for the various age groups. Opportunities arise for new business models, often transversal to various sectors of the economy. It is the case of the food industry with the adoption of healthier habits, the introduction of new ingredients or even new products of circular economy. Válio has been accompanying this market for some time and has teams that can advise projects in this area.